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Do my internet of things journal springer write for me heart failure capstone projects concordia university us news and world report hi my name is Claire I'm the founder of my +1 and airspruce my plus one is a web platform that connects travelers with the most interesting locals and places to stay in five cities and s Bruce is a new service that allows people to have their Airbnb or other property listing written by a professional travel writer I'm going to talk to you today about PR and share some tips with you and there's some great new tools out there to make reaching the media really easy and more affordable than it was before and I'm also going to run through how to write and create a press release and some tips for doing that so building a good relationships with the media is really important for getting your startup heard you know and receiving press coverage and publications which can help the business grow so much I launched my +1 a few years ago in Berlin is plus one Berlin and there was a lot of media attention which was fantastic for helping the business grow it was featured in over 50 online and print publications such as the New York Times and calling us traveler and wallpaper and what really helped with that is having these great images and a great story so I'm going to talk through how to write and create a press release I'm going to do this in five stages and just to clarify exactly what to do and give you some tips on how to make it really attractive for the journalists receiving it so the first thing to think about is really your message you know what makes your startup different from all the other startups and you really got to think about what you want the journalists to know what's really key and for this you might want to write down you know the your elevator pitch because this really summarizes and you know the strengths of your business and what it is so the first step when you're writing a press release is to make sure you have the logo of your startup at the top of the page and then obviously press release written beneath that the top of the press release is really the most important area because journalists are really busy people they won't have time to read through the whole release and they'll probably only read the first paragraph and the title so you've got to make these really really good if with the title keep it short I think between three and five words is good and then have the date that you're sending out the press release and also where your startup is located right so in this press release which I wrote for airspruce and you can see at the top of the press release I included the s Bruce logo and then beneath that the words press release and then when you go into the title I made it really short as only three words I think in summary s Bruce makes listings much easier to create to write so it's just listings made easy and then because it was a launch that's really news worthy for journalist so if you are writing a press release about the launch of your startup and make sure that's really highlighted in the title and the first paragraph okay so in the first paragraph of a press release it's important to have the date you're sending out the press release and the location of your startup in the first paragraph just try and summarize exactly what your startup is or what your message is and make sure to include a link to your website so the journalists can easily just click on that and go and V your website so here I've really written what s Bruce is in a sentence and so that's really you know the essence of the startup and it also says the date that it was launched and it's got a link to the s Bruce websites so with the rest of the press release structure it so the most important information for the journalist is at the top and then it gets kind of more detailed but less relevant I guess as you go down so in the second paragraph you might want to you know include information about the team about prices and about how it works and things like that and then you can go kind of into more detail as you go further down the press release but really try and include all the key information at the beginning then in the third paragraph I gave even more as you can see as we're going like through the press release writing it it gets more detailed probably as it goes on and we've got some information and third very rough about what is included for the 50 pounds that the person spends so what exactly do we offer and this goes on to say you know more benefits of who who's the target market for airspruce it's great for people that don't have the time or the writing skills to create a listing and it's also useful for people that have their listing which in another language and when it translated and then I speak a bit about the team of travel writers so we've got a great team of travel writers so I thought it's good to include some information about who they are so like the travel editor used to be at wallpaper and some great freelance journalists and then lastly there's just a bit of information about how airspruce can help with other writing jobs so in the second paragraph the press release I talked more about how airspruce works and what's involved in the next paragraph I talked about and what exactly people get for their 50 pounds so what the writer will do to their listing in the next paragraph I talk about what who as Bruce is ideal for so for people that maybe don't have the time or the writing skills to create their own listing and in the next paragraph I talk more about the team of travel writers and what their positions are over and in the final paragraph I talk about as how s Bruce can help in other ways so such as creating a house manual for guests on Airbnb at the end of the press release make sure you have the word ends and then beneath that and notes to editors section and in this section just include your contact information so if a journalist wants more information or has questions or wants images they can contact you and really easily in this section you could also include a little summary of your startup or business as well after you've created your press release then you can put together a list of the journalist that you want to send your press release to and in this it's really important to make your list of Jonah it's very relevant for your press release so if your startup is food-related you don't want to be sending your press release to a sports journalist and you know it will annoy journalists if they get press releases that aren't relevant to them so there are some tools for finding journalists such as just reach out which is a new tool that you could use and we just reach out you can search for journalists that write write about particular subjects you could also use Twitter so you can search for publications on Twitter and find contacts that way as well so there are different ways and then once you have your list if you're sending out the press release by by email and then I would recommend writing individual emails to the journalist with just a short email and about the startup you know about what you're sending a snappy subject learning about what your press release is about and then attach the press release in PDF format to the email so they could easily then open it and print it off and you know if they want to read it later it's good news at the moment because there are a lot of new tools out there that make contacting or reaching out to journalists a lot cheaper than it's traditionally been when you had to hire a PR consultancy and spend a lot of money doing that and so some new tools and that I would recommend are go PR it which is a start-up and you can send email pictures to select journalists about your startup and you can also send tweets out to those journalists which is great there's another good one called just reach out which helps you find journalists that write about a particular subject and then you can also contact them so this is great when you create your list of journalists that you want to send your press release to because you can find ones that are really relevant for and you know your startup in your story and another good one is PR Co and which can help you create and write a press release and send it out and that's an overview of how to write a press release and how I wrote a press release for s Bruce and I hope it's helpful for all of you you article on artificial intelligence in computer for money Evangelical Christian.