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Do my sam capstone project access 2013 capstone comp xm for money business school leadership essay questions as we sit here today in the year 2016 this is not a new idea Design Thinking has been around now for more than a generation it's become established as the way to build products services and experiences with a focus on the people who will use them rooted in empathy collaboration prototyping and iteration Design Thinking is the way that startups agencies and academic programs are infusing their work with new ideas and new energy but what if rather than working on a team of five or ten people you're working on a team of five hundred or a thousand what if rather than working in a single studio space here in the Bay Area your team is globally dispersed across multiple countries continents and time zones what if rather than working on a blue sky project where the only limitations are the creativity of your team you're working on a legacy product with deep business and technical requirements oh and by the way what if the environment that you're that you're doing all of this in is one of continuous delivery these are some of the questions that we at IBM have been asking ourselves as we've been building our user-centered design program IBM of course is a one of the most established and enduring companies in the world with a hundred year history we have more than 350,000 people around the world in 170 countries and thousands literally thousands of product and service offerings iBM is anything but a start-up but iBM is has a rich tradition of reinvention that has consistently inspired market changing breakthroughs and it's with that spirit of Restless reinvention that I'm here today to announce public launch of IBM design thinking our way to understand the needs of users to form intent and to deliver outcomes with speed and at scale human centered outcomes at speed and scale this is a big day for us our site just went live and it's it's really exciting for us to be here with you today to share this this big event with you I am eager for all of you to engage with IBM design thinking as you build great experiences and grow great companies let me give you a quick preview of what you will find when you visit ibm.com slash design slash thinking it all starts with a set of clear principles which form the foundation of our approach first we put the needs of our users above all else an easy thing to say and a really challenging thing to do especially at the enterprise level second we build teams in an inclusive way that integrates many teammates disciplines and points of view as many as possible and finally we call it Restless reinvention but what it means is iterate iterate iterate IBM design thinking is built for a modern continuous delivery environment and everything is a prototype users first multidisciplinary teams constant iteration these are the prerequisites for IBM design thinking the central concept that drives all of this is constant movement if there's one thing we've learned in three years of building our program it is that the antibody of great outcomes is stagnation when our teams can avoid stasis and delay they can deliver on the potential of these principles the metaphor that we use to express this is the lemniscate the infinite loop and three simple prompts that propel our teams through Loup reflect make and observe regardless of the inevitable complexities of the project our teams are working on if they're moving through this loop always observing reflecting and making they will be driving toward delivery and toward great outcomes the beauty here the beauty of the loop is that the infinite loop is infinitely scalable a loop can take ten minutes or ten weeks and the simplicity of the loop the simplicity of observe reflect and make allows our best teams to fluidly adapt and apply this model the final section is where it all hits the road in a very tactical way the keys to IBM design thinking are a set of management practices that allow us to scale Design Thinking to more complex teams and projects and to keep our teams aligned and on track Hills playbacks and sponsor users are the keys to IBM design thinking a hill is a statement literally a sentence of intent that frames a problem in terms of the out of the intended outcomes for the user built on the simple framework of a who a what and a while a well-written hill aligns our teams around a clear and common goal without dictating how they should get their play backs or how we bring project stakeholders into the loop and get feedback in a safe and inclusive space playbacks are an essential way for our globally dispersed teams to stay aligned playbacks come in all shapes and sizes you can hold them one-on-one with or with your full stakeholder stakeholder team one of the cardinal rules of playbacks and you heard Eric Quint say it earlier is playbacks at IBM's our is always about show don't tell whether it's a low fidelity sketch or a polished demo this is one of the key feet teachers of strong playbacks understanding the user is a cornerstone of any design thinking practice but with IBM design thinking we take that even further with our sponsor user program sponsor users are people real people who use or might someday use our products and they become active participants working alongside our teams to help deliver truly meaningful outcomes our sponsor users are not cardboard cutouts they're not personas they are real people with real human experiences that have a deep influence on the work of our design teams at IBM design are our sponsor users are all about closing the gap between our assumptions and their reality Hill's playbacks and sponsor users the keys to IBM design thinking now I've gotten almost all the way through an overview of a design thinking practice without showing a single post-it note until this moment with apologies to Eric well rest assured the activities and artifacts that we all associate with Design Thinking are still essential for us at IBM empathy Maps storyboards paper prototypes you know them well they cover the walls of our studios what's really cool for us to see is the great outcomes we are generating through design thinking and how they are changing the face of our company bluemix our enterprise app development offering an IBM verse our workplace email and collaboration platform are two great examples of how do i BM design thinking is driving our work but I like to highlight the brilliant work of our cybersecurity design team who are working in an incredibly dense and technical domain space not at all known for a delightful user experience and look at these interactions and animations as thoughtful and elegant and well crafted as you'll see from any company in any industry three principles a focus on users multidisciplinary teams and constant iteration three tactical keys Hill's playbacks and sponsor users all brought together through one very simple mental model the loop of observe reflect and make with the public launch of IBM design thinking we are not reinventing Design Thinking instead we are re articulating it for a modern continuous delivery world where speed and scale are absolute requirements we are super psyched to share IBM design thinking with you today and into the future and we look forward to hearing what you have to say about it I want to give a big shout-out to Mirko aziz who's in the back of the room here Mirko is part of the team who offered IBM design thinking under the leadership of our practices director back in Austin Texas Adam Cutler Mirko is going to join me along with several other IBM designers for a panel discussion later this afternoon I hope you'll join us there we'll have a lot more time to crack open IBM design thinking and discuss it in more detail until then thanks for your attention enjoy the conference and please let us know what you think of IBM design thinking thank you capstone exercise excel 2019 chapter 1 CUNY Graduate School of Journalism, Midtown Manhattan.