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Do my capstone management new hampshire research ideas in strategic management ap english language and composition rhetorical analysis essay tips you one of the most compelling and memorable ways to communicate the value of your business product or service to anyone is through a medium called visual storytelling or better known as video so let's take a minute now and look at how to tell a visual story but this is not to teach you how to write a script it's more to give you an understanding about how you can tell your own personal story without necessarily going to expensive tools and media professionals to produce it for you so let's take a look at a really great example that I came upon when I met two students from Columbia University at the Kauffman Foundation right after the Haiti earthquake their class was given a task to come up with something that can help the Haiti earthquake victims and rather than tell you about it let me just let you hear it from them hi I'm Hannah and I'm Andrea we're working on a project to make and distribute a very simple solar lighting product than we designed for disaster relief aid so 1.6 billion people in the world roughly one in four lack access to a stable source of electricity and light more recently disasters in areas such as Japan Haiti and Pakistan have left millions more without electricity many of these people are forced to rely on dangerous toxic and expensive kerosene lanterns with their primary source of light in the wake of the Haiti earthquake and I came to know more about the dangerous and unsafe conditions in the tent cities at night especially for women and children light is a very basic need and we believe that in addition to food water and shelter that like to be distributed with other relief supplies portable rechargeable lights could have greatly improved living conditions for those living in formal filaments but there wasn't a product that was designed with this scale and distribution in mind most were too expensive and too bulky to distribute smart phone booths right so we designed our light to directly address these challenges the luminate solar light is a solar rechargeable life that is very very few very simple ideas so for example for every eight solar flashlights even pack and ship over 50 looming plans this saves on shipping and transferred emissions it is also simple and easy to use you charge it in the Sun for four to six hours and a solar panel charges a rechargeable battery that is connected to super-bright LEDs you inflate the luminaid light to diffuse the light like a lantern and reduce the glare of the bright LEDs you can turn it on to the high setting to read for up to three hours or the low side and prior to six the limonade light is designed to be waterproof to float and to be extremely portable in light weight it can also be printed with patterns and logos we wanted to make a product that was useful in many different contexts and situations so the same light that you can use for camping can also be an emergency light and your situation we've evolved in prototype the design to reduce the cost make it brighter more durable and easier to use we hope you'll take a light on your next adventure trip find creative ways to use illuminate and share the stories and pictures with us staying true to the inspiration for the design will send matching lights to our community projects with the lights that we make and produce for you so we really appreciate you taking the time to learn more about the illuminated light we're excited to share these lights with you as well as with those in need and with your support we're really excited to get this off the ground thanks thank you now it wasn't created by professional videographers there was no professional voiceover and special lighting but when you take a look at what that video did for them on IndieGoGo you'll see that it was quite successful they were looking to raise about ten thousand dollars they raised over 51,000 dollars now that story is a compilation of a lot of great use of video but before we get into breaking down exactly what they did there to give you ideas of what you can do in your own videos let's just take a pause for a moment and think about some of the things that you need to build into that script so that your visual story is compelling and emotional I want to share with you something that you can use to help bring out the emotion of the people that are watching and what this comes from is a book I read a long time ago called the magic power of emotional appeal it was written in 1960 believe it or not but the same information that was talked about back then applies today because human nature really hasn't changed and I'd like to take you now through four ways four things you can do in your visual story that will tug at the heartstrings of the people watching and this is magic the first thing that you can do to captivate anyone's attention and break through that preoccupation that they have when they're thinking about normal things in life is to talk about money making money losing money spending money anything to do about money that's an obvious one the second is self-preservation security and safety obviously the video you just watched that story talked a lot about safety and security and just by that one emotional appeal alone reiterated over and over throughout the visual story kept tugging at our heartstrings I've seen audiences literally be in tears at the end of that video because of the way they tug at your heartstrings using safety and security as that emotional appeal the third emotional appeal that you can tug at is recognition people love recognition they love to know that if they're using your software your hardware they will be recognized as leaders in their field or they'll be the first ones that's very important and number four is new experience future promise romance these all kind of relate to one another so those are the four fatal four emotional appeals as he calls him and why does he call them fatal it's because when you use them your audience cannot defend against their use it just happens now when it comes to the visual story itself there's so many different kinds out there there's no one best way to do this but I'd like to just quickly show you how you can actually do this yourself there are tools out there and it's not that hard I mean yes if you want to make a very professional 30-second commercial to go on a on TV you need professionals but in the case of trying to create something to compel people to contact you or to invest in you very often you can do exactly what Anna did in the luminaid video it was all filmed pretty much with smartphones and basic video cameras there was no special lighting done no voiceovers or anything so here's a couple of guidelines for creating your own videos number one it should be less than three minutes more than three minutes it's too long people are going to click out of it now is one of the most important things in a video is sound people will put up with low resolution pictures and a little herky-jerky motion but if the sound quality is not good they're going to turn it off so make sure that sound is of good quality and everybody can hear what you're talking about and then decide whether you want to just take a bunch of still photos and put them together or a bunch of video clips and put them together or a combination thereof and then maybe you put a voiceover on it afterwards it's completely up to you sometimes voiceovers aren't even required and then lastly the last guideline is to be sure that your videos story tells a story that is compelling and draws on the emotions of the people watching it must be emotional otherwise I won't get people to take action and so with that take the time to research how using a visual story can really compel investors or customers to take action to contact you and reach out to you you capstone program 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