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Do my business research related topics engineering capstone course high school for money gawker npr reporter interviews daughters of isis hey there Chad bonds are here for a high university libraries I have several hundred business students doing the same project they're working on a feasibility analysis of doing of opening a fitness center in Indianapolis Indiana in order to really do good on this project they're going to need to understand local consumer trends and do a local market analysis in Indianapolis Indiana using data that looks like this so this video is going to show you how to use simply map a market research database in order to get good data for this particular project I should also say that the skills learned in this video can also be transferred and applied to other most other consumer market research that you're going to be doing the US as well so here you go so when you first get the simply map if you're going to be doing some pretty advanced searching you'll want to create an account here and just use your Ohio email address to do so you don't actually have to do this but your work inside simply map will not be saved if you do not create an account so use your Ohio email address and create an account and it'll save your work for you for later on when the Sun in here is me and when you first arrived here if you've never set up an account before you've got two choices either to do a map or to do a report I'm going to start off in a report because basically want to create a report of all kinds of data for Indianapolis Indiana and anything having to do with exercise or yoga or fitness or health concerns things like that so I want to start out doing a standard report here and if you've never done this before what you can do is actually launch this standard report wizard and we'll click right there and it first asks us to look for locations and will click on locations here and we're going to do by city because we're looking for Indianapolis then it makes you select your state here so if we just type in Indiana select that and then in our next list here we can type in Indianapolis and then click use this location ok the next thing we don't do is select variables and these are basically the data points we're going to be looking at for our report so I'm going to click variables and the cause we're just getting started here and we don't necessarily know what we're looking for I'm actually going to X out of this and do a search here ok so I want to do a search so in our search box here we can say if you're going to search for a if we're going to build a fitness center in Indianapolis you want to look for some of the services they provide and and see what kind of interest people have any now list for that particular activity so if i search for wait now waits a pretty common term here so it's going to find stuff on like watching diet or watching health or wait it's going to find terms like that but if you kind of scroll through some of these you'll eventually see there'll be things that deal with for example entertainment leisure i do weight training things like that so maybe you want to go up here and search for let's get rid of that and let's try to search for weight training and see what that brings up okay so it's much better there so we get a list of results here and so here we have a percent who have participated in weight training the last 12 months we want to and click on use this variable and what it'll do is we'll go in and add that to our list but let's say we want to do some more let's say here's people who who do weight training every chance they get so we'll click use its variable as well okay now one thing once you pick pay attention to as you're doing this is look for the folder that this data is contained in because we're actually going to go look in this folder as well to see other information okay so if we want to do another search let's clear this search and let's do maybe yoga and do a search here okay so here we have again participate in yoga and things like that okay so look there is this entertainment leisure sports and fitness sports play participated section also again the Simmons local folder so what you might do is you can you can obviously add this as a variable here or if we close out of this you'll see it does bring out some data that will get you what we're looking for there okay so you can actually go in here as well and do variables again to add more information and because that information was in the Simmons local section in that folder we can do Simmons local and we can do entertainment leisure and then here we have either physical fitness programs or sports and fitness so if we look for things like this here we have people who you know what how many times a week people work out and things like that now I'm using percentages because that's easier to compare across different sized locations so if you want to say what's percentage who work out two times a week or people who work out three or four times a week we can use that variable and people who work out five or more use this variable percent who work out none uses variable right and then here's the sports and fitness section here and here we have maybe you want to say people who let's see if we do sports played we have different kinds of activities here okay so here we have sports played every chance I get sports participating occasionally things like that so we have all kinds of information we can look at as well when we're searching for our topics as well so good waiting in formation that way now if we close this out we can see here we have Indianapolis versus the USA now if you want to compare it to another city say for example want to compare Chicago we can go under locations here and then change this to like cities and then do Illinois then do Chicago and use this location and it adds that to there and so we can compare multiple variables there as well and if you want to you can actually go up here and download this report as an excel file you can continue to add variables that way as well so you can also use the same data to create a ranking within Indianapolis area here so if you want so you can actually launch the ranking wizard here and say do locations if you want to you can actually close out of this because we've already used in Annapolis here so we wanted to even go up here and do recent and then do use this location and then we close that and then we can go under variables and we can do recent as well and so let's say you want to see the percent of ranking in Indianapolis people who work out let's see three to four times a week so we'll use this variable here all right and we close that out and so what it will do is I'll go in by zip code and compared by zip code in any apolis to look at where people are more inclined to work out by zip code so here we have and it kind of ranks that way you can also go in and say I want to change this and look at things rather than by zip code you can also look at things by census tracts which would be a more granular way of looking at that as well you can kind of see it'll go through and look at the top ten there as well so you can actually change if you want to the top 50 if you wanted to look at census tracts and kind of see that information there as well so a good way to kind of get a an idea as far as where what's the highest percentage by location in in the various zip codes around Indianapolis that are active in physical activity of various forms and that sort of thing is a good way to kind of pinpoint your target location if you will for potentially opening a fitness center hopefully this video helped you better understand how to use the database and how to better understand the fitness center market should you any more help look for the contact link on the business blog we glad to help any way I can take care and have a great day asci 691 graduate capstone course SUNY Canton.