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Capstone medical spa eagle river for money capstone insurance brokers llc uae speech science jokes our team confessed consists of Chelsea I met a major in human resources and she's extensive work in human resource co-op studies awesome be very first over two years of hospitality experience sorry who is passion lies in consulting work but has extensive work history and guest services and myself matte beige you as more than two years experience in hotels so our team is delighted to present this toothpaste competition and to outline a recruitment campaign that is effective in adjusting VCS future labor shortage while staying true to coast Brad's real people so I'll just quick thanks later or view for the presentation will first address the challenge identify target markets three marketing recommendations messaging and communication channels then we'll go over our tactics to make the successful who's responsible for making these tactics successful our budget and success of the campaign so our challenge is the forecasted labor shortage however we've also identified or two other things about also been identified which is a growing and for skilled labor as well as hospitality career awareness needed so some of your target markets are Generation Y so these are people born in the 80s and 90s either tech-savvy they valued personal connections and they're more collaborative and team oriented than other generations are we plan to target these two markets all over DC other target audiences aboriginals and immigrants these have been identified as in two most untapped labor labor markets NBC aboriginals the population is expanding double the national rate the family community are vitally important to them as strong they have they hold strong dish traditional beliefs and values immigrants are very loyal workforce flexibility and valuing multicultural education so now talk about our three key marketing recommendations for coast hotel and resorts our first is to integrate the coast Brad real people into recruitment practices trained for hard and soft skills and create a future leader so our first key recommendation is a seven year elevator recruitment strategy making close to employer of choice by 2020 we want to share employees stories celebrate employees interest outside of the workforce we want to encourage coast executives to invest in their most important asset their human capital by creating a quality work life for their employees management will be responsible for coordinating these one to two minute videos but frontline employees will deliver the message through their personalized series employees can then share their videos with their friends to apply employee referrals will be awarded by offering two night stay at the property of their fourth our second recommendation is to train for hard and soft skills this will address the growing demand for skilled labor we want to do this by aligning education and Industry educational institutes will train soft skills such as practice and theories but they'll also train hard skills such as technical software skills such as Hotel concepts which is currently being used at coast hotel properties we'd also like to create a student presence through taya bc that's currently not being utilized university programs will create awareness about hospitality careers educational institutes and industry partners will collaborate to offer curriculum to outline the national occupational standards we want to offer more coops and more research opportunities to students to build linkages between education and Industry our great recommendation is to create Future Leaders we want candidates to show Coast executives why they should hire them potential candidates can do this by uploading resumes uploading video resumes tweeting why they are the best and showcasing their lifestyle through Instagram the marketing department will be responsible for implementing this campaign candidates will be responsible for delivering a quality product and HR is responsible for screening and selecting candidates who best hit the position available we will be able to hand pick the best of the best versus receiving hundreds of resumes that are tailored to Coast property means okay so this obviously has a cost to it and this massive number on the top isn't as bad I'm going to talk you through it so that is our grand total for all 18 properties didn't you break that down into every individual property that's just under eight thousand dollars per primary and since I don't have time to go through all the marketing budget pairing but our budgetary items I'm going to just go through the ones that focus on our initiatives so obviously creating websites keeping this up and running that's going to have a cost associated with it so we're clear budgeting in roughly just under just under 50 thousand dollars to get this on the ground and once it's up and running it's on the ground that's a start up costs so next year that doesn't fly so for our second work for our curriculum development and our in school use will let it to do that through bringing in a professor to actually into the coast hotel and working with the property or an operations manager and working with them and we're costing that up time time to make the papers curriculum you need to do or costing that up just under twenty thousand dollars as well so that's about if you want specifics about nineteen thousand seven hundred fifty dollars and that's for all making progress and our future leader can be we're predicting that will come in at about ten thousand dollars so just to initiate that ten thousand dollars every six months not because it's going to be made high intense program where we're going out we're marketing all the time it's going to be high test okay even on to bar so to measure success we're going to go off of our employee referrals so if we see an increase employee referrals we're going to know that we're doing something right also that brings in people that are good with our coast with our boat on the cover number of video views we're going to use something called google analytics which I'm sure you guys are all aware of it's amazing tracks who goes where where they go how much they see where they go and how much development program we're also going to put in some surveys for our employees that are already working there and people that have just been hired so they can get feedback from them and see how they like the coast we're also going to get feedback from our students and professors in our curriculum program and through the number of educational programs that a job part our curriculum if they adopt it it's obviously going to be a good thing number of training sessions conducted enrollment and social media once that goes up that's going to be successful for us as well all right there we go yeah so the reason you should invest in us is because there are three marketing recommendations take a realistic long-term approach addressing the challenge of labor shortage in 2020 the demonstrate how coast can create a visibly differentiated organizational culture both internally and externally internally to drive morale and performance as maintaining low turnover rate and externally to create a desired company to work for moreover we're addressing the growing demand for skilled labor to educational programs and training sessions with educational institutions and Industry partnerships lastly why our third marketing recommendations we're connecting with the future leaders helping coast recruit the best talent across the board in the coming years yep so in summary our recommendations are not only helping coast be an employer of choice in hospitality but we're also developing the skills of future leaders and raising the profile of the industry with in DC so yeah thank you thank you everyone we're open for questions capstone companies inc order Swedish Institute of Massage Therapy.