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Ati capstone proctored comprehensive assessment a order research topics on educational administration and management statutory financial reporting I team University Online welcomes you to a webinar on blitz marketing have you seen the latest attacks that has been done all around the world maybe on a figurative sense or literal sense the military attacks they might be some attacks some military attacks that comes out from all different parts of the parts and try to bombard a city with the shells with the cannons with all sort of armory that they have with them and they totally thrash that particular arena that marketing strategy sorry that particular blasting or thrashing strategy is known as blitz so in military blitz I'd rather we call it it's not blitz in in terms of military we call it blinkers in Blitzers as a method of warfare whereby an attacking force spearheaded by a dense concentration of armored and motorised or upper Bavarian the mecha opponents strategy is the opponent's line of defense by short fast powerful attacks and thereby dislocates the defender using speed and surprise to encircle them to make it short it is like encircling from all around like a guerrilla attack and thrashing them down thereby giving them no means of an escape this is known as blood curse in military now the same strategy is used in marketing it is known as blitz marketing now a blitz is defined as an intensive campaign or an attack now it is an intensive campaign where blitz is used to describe a very short intensive and forced marketing campaign for a product or a business it could be a short-lived one but it had lot of power a lot of punch that it makes a reverberation of its own it is a marketing strategy designed to promote a product or a business quickly through the use of mass media it is also known as marketing blitz a time-based marketing campaign and an intensive marketing the idea behind the marketing blitz campaign is to have as many people see the business or product often in a short period of time so this is what is known as blitz marketing and in a nutshell how does it work what is the impact and what is the advantage of having blitz marketing blitz campaigns use various mass media outlets specifically the internet or to deliver information about a product or a business quickly through a local audience however without careful audience targeting you might not get the real sense of the real our answer to a blitz marketing strategy the marketing blitz campaign can also future the use of print mediums it can be that fact I'll different mediums the video the your online advertising anything but the impact is manifold because everything happens at one particular point and the entire are the the reverberations or rather the impact of this particular marketing strategy is magnitude the advantage of using blitz marketing the Blitz campaign helps the unknown business and products come to the limelight become much and much more better in into the LA into the light of the audience there by using a person media exposure this type of campaign can help you completely new product become aware to the consumers or rather in one sense when you are launching a particular product it is always better that the launch beef of cult the launch be of punch patch so that the most maximum coverage is being brought into him so that particular activity where almost all the different mediums whether it has been audio visual Digital tactile posters billboards everything together makes an impact into the customers is known as blitz the time interval of blitz campaign is too small it's also advantageous because you don't have to add you don't have to advertise for a longer period of time short advertisements but powerful advertisements so these are the advantages of blitz marketing so awfully a movie that was released all over the world which create which grab a lot of attention and the advertising strategy of this particular movie was vivid distinct and one of its kind there's the perfect example for blitz marketing I'm speaking about kabali the marketing tricks and strategies of the resin account starred movie kabali the movie kabali came with a new style of branding and promotion a lot can be learned from the marketing strategies of kabali now what is what makes kabali different is that the aura of Rajinikanth of course yes that is there but more than that the body did not go for the regular routine that the types of advertisement usually are at a cinema used to follow they never go for dinner event for big Holdings they never went for online marketing as such but almost all of their advertisement campaigns went Noble so let's see one by one Cavalli and blitz marketing fly like a superstar no that was one of the unique first of its kind advertisement that we have seen an AirAsia flight that was flying from Singapore to Bangalore was entirely branded with kabali it took a month time to design the entire act was transformed to kabali model so that was one impact that they kicked off with kabali superstar Rajinikanth starred movie that they came out with a different kind of advertisement strategy kabali AirAsia a tie-up the next one how mu suit they tried up with mu dude with silver coins no silver coins lucky superstar silver coins so different brands were trying to induce this particular movie by giving different different maybe memorably as gifts maybe coupons like and one like this superstar silver coin another one was Maruti Suzuki kobbari edition the Suzuki Maruti Martha Suzuki came out with a Kabbalah edition with Rajinikanth and the Kabbalah posters all around giving it a look of a Kabbalah Manya so another impact which made which ran through the roads of Chennai and all over India the Cavalli edition of Martha Suzuki had an impact again Airtel kabali parks there was a kabalyero packs a ethel had tied up with movie kabali and the brand associations of the almost all the brands that have spoken have really impacted it was it was a symbiotic relationship the Cavalli the movie ever had an impact as well as that when the people started using that particular product the antenor also had an impact the next one is how Amazon tried to tried to join hands with kabali Amazon had t-shirts Amazon had coffee mugs the mobile cover cases almost all different products were tied up with AD that that was that Amazon that could incorporate Cavalli in was done so that was how Amazon tried to do this blitz marketing along with Cavalli and finally there was Cadbury and kabali coming up together the fiestar Cadbury fiestar of edition of advertisement you can see that when the people they both of the the two protagonists of this particular ad came together and they watched Cavalli movie and they get inspired by that so that is in fact another way in which Cadbury tried to join hands with kabali so Kabaddi was different because of the fact that they utilized one month or rather one half month of time they tied up with different brands they had newer noble methodologies of marketing like just like how come a blitz in military is being done they thrash the entire city with all the defense mechanisms and the entire world was simply thrashed down with Kabaddi Mannie for just one and a half month and the result the movie was elated to a crore Club movie which grossed more than 350 crews so the marketing lessons that Cavalli speaks about blitz marketing is to do it differently so elusiveness while inducing brands take on social media be innovative and moreover indulgent blitz marketing because blitz marketing is advantageous it catches that insert the public takes it to the roost of the world and finally gives you the return that your product wants in short a span of time so this is a small webinar on blitz marketing hope you liked it write for me enterprise risk management kpis State University of New York at Morrisville.